Elevens 11:11 is a mother and daughter fashion label founded by Olivia and Charlotte, created from a lifelong bond over style, creativity, and the moments that shape who we become. Both studied Fashion Design and Business and spent years building experience within the fashion industry before choosing to create something personal — a brand built from connection, not trends alone.

Today, Elevens 11:11 is an Australian brand embraced by a growing community of women who want more than clothing. The name 11:11 represents alignment, intention, and the feeling that you are exactly where you are meant to be. Every piece is chosen to help women feel confident, seen, and effortlessly themselves. Because for Olivia and Charlotte, fashion isn’t about fitting in — it’s about feeling aligned, empowered, and beautiful in your own moment.